Thursday, April 2, 2009

A "Case of Buyer's Remorse"

I had to call Verizon's technical support today because of a problem with the blackberry that my work issued to me. While I was on the call the agent mentioned that they would need to troubleshoot my problem to ensure that there was really a problem with the device and make sure it wasn't just a "case of buyer's remorse."

Buyer's Remorse is a fairly common term, but it made me think about what I was trying to do with this venture. The Wikipedia article nails it. I should make this required reading for the site.

I figure there's only a few reasons that a buyer would end up regretting a purchase.
  1. The device is missing a major feature that they value.
  2. The device doesn't implement a feature in a desirable way.
  3. The device functions as assumed by the buyer, but the received value does not match the buyer's anticipated value.

I think that my intentions with ReduceGadgetEnvy can nail #1 and support #2 if I can generate a community of support.

#2 is easily solved with a visit to a retailer and trying out the device firsthand. This assumes that the buyer hasn't idealized the device and can't be talked out of purchasing it. I was a victim of this. I'm not sure what to blame it on, but I'm sure it's more psychological than fact-based.

#3 must come down to personal taste. There are things that I enjoy about my smartphone that others with the same phone dislike.

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